Cats in Germany more than 12 million, and the dogs - almost 7.5 million. Furthermore, in the home g

Bites ostrich bones against caries and bio-meat - in food for dogs and cats word "no" does not exist. Germans love their pets and are willing to provide them with the biggest luxury. In this market there is no crisis.
If your dog is older or cat - allergic, you can safely provide them with specialized menu: adult dogs or allergic to cats. No problem and no provision of bio-or even vegan pet foods - and it is marketed. Extravagant products, myvetsmeds however, come at a price - 100 gram pack dog pate with truffles worth almost 3, and the price per kilogram than 25 euros.
The dog probably less interested in whether it is pate and truffles. However mistress or master gladly pay to pamper your favorite four-legged friend. In 2011 in Germany the turnover myvetsmeds of animal food and accessories reaches almost 4 billion.
Cats in Germany more than 12 million, and the dogs - almost 7.5 million. Furthermore, in the home grown several million reptiles, rodents and other animals. And that they owe their wealth Torsten Tyoler - chief specialist animal food chain "Fressnapf".
The first store was opened in 1990, today the chain consists myvetsmeds of 1200 specialty stores throughout Europe. "These days, pets are family members. Respectively myvetsmeds - people want the highest quality for their pets, not only in food but also in accessories, myvetsmeds "says Torsten Tyoler. 20 years ago the turnover of sales of luxury products for animals is 2 to 4 percent today already exceeds 35 per cent.
Many companies rely on new trends in luxury goods for the animals - such as "Animal feed at will." Online customers can order their choice of food. There are lamb, beef, fish and various kinds of vegetables, and online consultant gives guidance which food would be best suited to the dog. And then, in particular, the food hall mixed, supplemented with fat and vitamins and is packed. myvetsmeds
Customers can send a photo of your pet, which can be designated their shipment. The packaging, of course, is inscribed the name of four-legged family member. Over half of the "optionally food" is meat. The company does not invest in animal feed supplements, animal meal or wheat. "Raw materials are of very high quality. Each batch is examined in two independent laboratories, "says company founder Tobias Heitmann. And that pet food has its price - the kilogram myvetsmeds is over 4.
Animal feed and products have a guaranteed livelihood - this market is no sign of crisis. Uncertainty in the euro area does not affect the turnover either in Germany or in other European countries. "We have stores in Hungary, Spain and Italy. Individual countries are affected differently by the crisis, but people do not skimp when it comes to their pets, "says the head of" Fressnapf "Torsten Tyoler.
The results of the study on the characteristics of consumption in Germany fully confirm his words: 55 percent of those surveyed pet owners would agree deprivation, just to spare from pets. Farmers continue to spend money on them even when your dog or cat pass up the ghost - according to the Federal Association myvetsmeds of the funeral homes for animals / has shit! / Annual turnover of animal burials amounted to 10 million.
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